Social Media Marketing in Dubai for Businesses

A social media marketing agency in Dubai is a place where digital marketing experts work to build useful SMM strategies for small and medium sized businesses. Certain agencies only focus on social media platforms and run ad campaigns because they are highly skilled in audience targeting and using these platforms. While others use a more holistic approach towards social media marketing by leveraging influencer marketing, global outreach and social ad creative designs with dedicated departments. As a part of the overall approach, they pull in copywriters, videographers and other experts to create engaging content and leverage it for their client’s businesses in the long run. 

A social media marketing agency in Dubai is responsible for providing marketing support, strategy building, social media management and content creation – by adding the perfect dose of creativity.

They understand the client’s requirement and will take care of:

• Social post creations.
• Social media auditing & strategy
• Social listening & community management
• Reporting on all social channels
• Using hashtag science
• Performing platform level research
• Influencer outreach
• & more.

A social media marketing strategy in Dubai is a well-thought-out plan to send your business in front of the customers across different social channels. With a predefined social media strategy, your overall business strategy becomes more refined, and you receive a massive level of success, bringing more leads & sales to your business online. A few integral part of a successful SMM strategy comprises: 

• What social media platforms are you planning to use to push your social media content? 
• What social platforms are not much of a priority based on your particular business? 
• What sort of content performs well on different social platforms?

A successful social media marketing strategy in Dubai is one which includes the following essential steps. As a social media strategist, you should be well versed to define your goals, specify target audience, audit social media channels, set your business KPI, choose the right social media platform for your customers, create social media content calendar, and set up a workflow for your team. 

Social media marketing strategy in Dubai costs approximately anywhere from AED 800 to AED 4,000 depending on your business niche. If your strategy requires other than just the basics for content marketing, for example, your business requires video creation, ad creatives and social media marketing campaign, setting aside your marketing budget, your SMM strategy & implementation cost can go up to AED 15,000. The above rates are generalized rates and can vary depending on your business model. 

Yes, a social media marketing strategy in Dubai is worth it because it takes your brand across billions of potential customers. With 98% of the global audience on social media, you can implement social media marketing to increase your brand awareness and stay in front of potential customers 24/7. The right social media marketing strategy can give your business the digital boost to grow online. 

Social media marketing metrics which your company uses to measure success or find opportunities is based upon your particular business goals. There are many common metrics which are used by different social media marketing companies across the UAE sector. These are:

• Impressions – Are you growing the number of people who see your brand on social?
• Engagement – Are people joining the conversation and sharing your posts?
• Mentions – How often are people talking about your brand?
• Social Referral Traffic – How many people click through to your website?
• Followers – How many people are in your immediate social networks?

The best way to analyze if your social media marketing strategy in Dubai is working out for you is to track its performance across a few or all of these metrics individually. 

When you have SMM experts in Dubai take care of your social media properties, they will be responsible for managing and growing your followers through targeted boosts and highly creative ads. They will write your ad creatives and ad copies, which will become highly shareable resources. 

Using captivating imagery, they will have an end goal of ensuring that they win your audience marginally. With effective social media strategy in Dubai, you will gain quality followers, qualified traffic, meaning your new followers are more inclined towards engaging themselves with your brand. 

If your social media account is vibrant, have consistent & engaging content, it will grow naturally.

It’s an integral part of your social media marketing strategy. 

Video is the fastest way to engage your audience. When you send out videos in reel format on social platforms such as Instagram or YouTube, you get more traction through mainstream social media channels and get at least 81 percent of business success. A good social media marketing in Dubai is one where your video will eventually boost brand awareness and increase your overall sales. 

A good SMM strategy is where SMM strategists use a mix of live and produced (Scripted and edited) videos into your social media. While creating a social media marketing video has become as easy as a few clicks from a smartphone and using an editing app, a professional-grade video is one that brings massive results. You can always hire an SMM agency like Rank Hive to take care of digital content.

Social media marketing helps with brand awareness and building a solid community. A winning social media marketing strategy in Dubai is one which requires a major driver, and social media marketing is definitely the first choice for customers. It’s one of the best ways to ensure your audience feels like a part of your brand. It helps with boosting posts, displaying advertising and launching retargeting or brand awareness campaigns. To learn more, you can always reach out to our SMM team online. 

Many organizations invest in curating social media campaigns for every digital platform separately. While there’s cross-posting on Facebook and Instagram which is convenient, there are problems which can arise for every platform. For instance, a post that will get exposure on Facebook on relevant hashtags might have a different set of hashtags to perform on Instagram. It’s where our SMM strategists stand a class-apart by ensuring your content is fully optimized for a specific platform and meets user expectations. It will make your brand appear proficient and as a form of social proof.

The 5 Cs of social media marketing is a framework for social media managers to utilize social media strategies to win more clients. The 5 Cs of social media are Coordinates, Channels, Content, Connections, and Corrections. 

Social media marketing works best for both B2C and B2B businesses, but in different ways. In B2C businesses connect with customers, build brand awareness, and drive sales. 

Whereas, B2B where business connects with other businesses focuses on building authority, sharing valuable content, and generating leads. 

B2C creates more emotional connection, while B2B focuses on establishing long-term relationships and value.