Bayswater Financials

Bayswater Financials

Bayswater Financials – Social media strategiesthat help create a positive buzz!

Bayswater Financials decided to step into social media marketing to reach out to the target market they were previously missing out on. They sought
Rank Hive’s expertise in creating a holistic social media marketing plan that caters to the needs of the target group & deliver the intended purpose to the organization.

Our Approach

Our Approach

Bayswater Financials wanted to connect with their customers, increase brand awareness & boost sales via social. Rank Hive’s expert social media team crafted an inclusive social media marketing plan covering everything from the choice of the platforms, content marketing plan, implementation plan, etc.

We kicked off the project with a brainstorming session with the client where we discussed the goals to achieve. Later, our team formed intensely researched customer personas to set the brand voice. Afterwards, we selected the appropriate platforms to conduct the social activities on that will bring about maximum results. We finally created an implementation plan to help Bayswater Financials achieve their goals by reaching out to the right audience at the right time.

CUSTOMER-CENTRIC BUYER PERSONAS BASED ON DISC THEORY

CUSTOMER-CENTRIC BUYER PERSONAS BASED ON DISC THEORY

To create a social media strategy that targets the right segment, our team created customer-centric buyer profiles by leveraging the DISC theory. Using this theory, we identified personality profile of the target group & studied buyer types closely to make personalized buyer personas for Bayswater Financials. After creating unique buyer personas, we established a distinctive brand voice by keeping the context of the posts understated yet flaunting an authoritative brand voice. These customer-centric buyer personas helped us in creating the right content that delivers the message, increases brand awareness and eventually increases sales.

Content & Implementation Plan

Team Rank Hive iterated a special content creation plan after keeping in account Bayswater Financials social objectives, preferred social mediums & buyer personas. We created engaging, click-worthy and persuasive content that resided within the minds of the target market. Our content marketing team sat closely with the social media team to be able to create social content that plays an integral role in augmenting Bayswater Financials social presence and contributing positively to the accomplishment of pre-set objectives. Our content experts deployed the marketing funnel theory to create focused content that takes customers on successful buyer journeys. We then created an implementation plan where our expert team studied the demographics of the target group and identified the best possible time to target them via social.

results

Since Bayswater Financials was entering the social domain for the first time, it was a tricky task for Rank Hive to not only make their social presence noticeable but also help them achieve their goals. We spent tireless days and nights and created a wholesome strategic plan that exceeded our expectations.

In a month, the page likes increased by 250% & reached to 14,654

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We created different campaigns targeting different segments of the target group.

Food & Beverage & Doctors campaign resulted in
32,428 & 21,036 impressions respectively.

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Financial outsourcing & Entrepreneur campaign resulted in 15,579 & 8,706 impressions respectively.

We not only outdid in numbers but we also helped Bayswater Financials nurture a noticeable social presence that assisted in the achievement of organizational objectives.

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