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Even though you only perceive YouTube as a place to watch funny videos of laughing babies and make-up tutorials, YouTube has firmly established itself as a social media website.
Most Social Media Platforms have a few things in common. YouTube shares many elements of a Social Media Platform while also being one of the largest search engines on the web, second only to Google itself.
Like other social media platforms, visitors and logged-in users subscribe to channels that interest them, leave a thumbs up or a thumbs down on the videos they have watched, and even leave comments and share those videos. Content recommendations are based on user behavior and the social graph/connections, akin to how other social networks recommend friends and their content. YouTube even has a “newsfeed” or a “wall”, which displays videos from the channels a user has subscribed to, as well as recommendations on similar content. Visitors can build profiles like on other social media networks, upload/change their display picture, and follow, or subscribe in YouTube-speak, their friends. Not to mention, Ninety-five percent of all views come from user-generated content, and not the official videos. This means that a majority of the time you are watching a clip from a movie or a TV show, it was probably uploaded by a fan and not the official channel. However, YouTube’s proprietary tracking algorithm still makes sure that the copyright owner gets paid. Similarly, 95% of all views of brand-related content come from consumer uploads, not official brand videos.
YouTube has an army of content creators and some of them are even creating active, engaged communities of their own, bringing disparate people from all over the world under one umbrella. One of my favorite YouTubers, has built a community of people who play video games together, build game mods specifically for the type of gameplay their community enjoys playing, fund their own community-run servers, and have even started building new, original video games with development teams from within the community.
When comparing YouTube to other social media platforms, YouTube influences purchase behavior and decisions among more than 53% of all consumers, while 55 percent of respondents engaged with brands on Facebook, only 21 percent do so on Twitter, and 10 percent have done so on Pinterest.
Seeing the proliferation of video content in the past couple of years, it comes as no surprise that video has become the most preferred content format. The best thing about video content is that it is highly shareable on other social media platforms and accounts for almost 74% of all online traffic. Since Search engines have also started displaying video suggestions in search engine results, when you share a video on YouTube with SEO-optimized descriptions, titles, and tags, it can help you improve your search engine rankings. This means that YouTube SEO can really give you more bang for your marketing bucks. People frequently visit YouTube when they want to learn something new or when they wish to be entertained. In addition to cute animal and baby videos circulating the web and super Bowl YouTube videos being passed around on our social media platforms weeks before the actual event, we also see a lot of space for brand advertising. Boasting over a billion users, YouTube is an ideal platform to boost brand awareness, make your brand visible to a wider audience, and build an army of loyal customers. In all this, YouTube SEO plays a pivotal role in marketing; for instance, brands can leverage paid YouTube advertising to drive traffic towards YouTube channels.
People respond well to visual cues, and video is a perfect method for capturing the emotion and physical attributes of what you’re promoting. If you are looking to grab your customers’ attention and keep them hooked, YouTube is hands-down the most robust social media platform. In addition to offering affordability, measurability, customization, and targeting, YouTube advertising also enhances your outreach. YouTube’s 2 billion users visit the platform every month, not to mention another couple billion unregistered users who contribute towards the daily view of five billion videos. Look at each video as a marketing real estate, which can expose your business message and ad to the interested audience. With YouTube’s intelligent marketing tools, you can target videos based on the appropriate categories, topics, and keywords, and increase the chance of the right audience coming across your ad. Also, placement targeting helps you identify YouTube pages you want your ads to appear on. All these advanced features make sure you reach out to the right audience and help you get the word out about your business the right way. YouTube also offers enhanced customization features, which let businesses personalize their ads based on their target audience.
YouTube plays a pivotal role in building up a community on the social media platform. YouTube creators, are not just a part of a video streaming platform, but are much, much more in the greater scheme of things. YouTube takes care of its creators, allows them to hang out with other creators, and fosters a sense of community. YouTube is nothing without its millions of creators who work hand in hand as a team to do great things and share the workload of the platform. Billions of users watch videos of different creators, follow them religiously, learn different things from them, heed their advice, buy their products, etc.
Facebook may be the ultimate face of “social media”, but it can never have the creative firepower of YouTube. Firstly, because it doesn’t pay its influencers for the content they create, and secondly, it does not yet have a standalone product for users to create on. You can look at Facebook as an amalgamation of mountains over mountains of content-driven from third parties across the web. On the other hand, YouTube is a blessing in disguise for those creative minds and aspiring filmmakers who never had the chance to make it big. Not everybody is born with a silver spoon in their mouths and not everyone has connections. For those people, platforms like YouTube give them a chance to show their work to the world.
Similarly, Instagram is full of aspiring photographers who have amazing photography skills but cannot splurge an arm and a leg in equipment. Medium is home to writers who could have published their own books but got into the blogosphere too late to be competitive. This shows how a lot of social media platforms have been designed to let underrepresented talent shine, and give them their well-earned moment in the limelight. Platforms like YouTube make sure to put their users first beyond anything else; what follows next is creativity.
In foresight, it is a really wise move to mobilize this talent: creative minds keep users hooked on platforms. Without these self-proclaimed content creators, social media channels would lack the appeal for brands to invest their dollars into, and no user would want to while away hours on those platforms. Perhaps the biggest asset of YouTube is its creativity and artists, and the platform does make sure to reach out and invest in them.
Last but not the least, another thing we love about YouTube is that it gives its creators gamification and recognition for their efforts. Creators get rewards for completing milestones. For instance, you get a silver play button when you reach 100,000 subscribers, a gold button for hitting a whopping 1 million, and a diamond button for gaining 10 million subscribers. For users and creators, continually using a platform should be fun, but rewarding their hard work and effort boosts usage and brand loyalty. Reddit does a spectacular job at this via their karma reward system.
Snapchat is indubitably worth a lot of your marketing dollars, with its 186 million users per day, creating over 3 billion snaps daily. Whether you’re a Snapchat beginner or an experienced digital marketer, it can get rather hard to be noticed on such a busy platform. And as anyone who has a presence on Snapchat knows, Snap views can make all the difference for your brand. From cracking Snapcodes to creating snappy content, here are a few fool-proof ways to get more views on Snapchat in a snap.
While it is good to garner a comprehension of how Snapchat actually works, it also helps to walk in the shoes of your audience and find out what they like. Your audience will only watch Snaps that are of some value to them, and ignore the ones that aren’t. If you want to know what makes your audience tick, you have to develop a robust understanding of your audience first. You can also follow popular brands on Snapchat for a dose of inspiration.
For instance, Taco Bell never stops tinkering around on the platform and uses its snaps to let their followers know about deals and specials, as well as remind them of new products. After all, people follow Taco Bell to hear about all the latest developments and products. Similarly, as one of the earliest adopters of the Story medium, Amazon uses Snapchat to offer promotions and exclusives, while Mashable shares their live reporting on their Snapchat feed. Evarlane uses the app to demonstrate the transparency of their manufacturing operations by showing the customers a live walk-through of their factory.
In addition to keeping your customers up-to-date about your latest products and offers, never forget the power of education when it comes to creating your own Snapchat value proposition. Your brand can give back to the community by teaching the masses and creating awareness. For instance, the UK Department of transport organized a campaign aimed at teaching youth the consequences of reckless driving.
Ghost codes is a great way to reach new people and widen your audience base. Ghostcodes is an online platform that lets you promote your account as well as discover similar Snapchat accounts, based on interests such as makeup or photography. All you have to do is create a short preview describing your business as well as the kind of content you usually post. Profiles are divided into different categories, such as travel, beauty, fitness, etc. If your account appeals to other users, they can give you alike (“kudos”), which in turn, boosts your ranking. The higher your rank, the more visible you become to new users, which helps you in being discovered and grow your authority. Similarly, when you find someone you want to follow, simply download their Snapcode to your camera roll and upload it to Snapchat. They will be encouraged to reciprocate the gesture.
Good content promotes itself, which means that when your content is compelling enough for your users, your stories will most likely end up being shared by followers and end up in the “for you” tab. Brands such as the WWF occasionally launch shows on Snapchat to boost their rankings and views. WWE Snapchat followership experienced a 34% growth when they launched the WWE show last year. There’s a lot that your brand can do to make sure your content is super-gripping. For instance, you can catch more eyeballs with a good headline, and then make sure the rest of the story lives up to the expectations. Similarly, remember to add interesting sounds and catchy music to add interest. Geotags can also come in handy in a high-traffic area. You can also keep your stories interactive by adding polls and quizzes. Stay up-to-date on the latest trends, slang, jargon, and phrases commonly used by your demographic base, so that you resonate with your audience. Whatever you do, remember to keep it short and succinct lest you lose the interest of viewers.
Contests can become an integral part of your Snapchat marketing strategy. Follow-to-enter contests are a great way to gain Snapchat followers. When you promise the right price, these contests can have a leaping frog effect. Not to mention, incentivizing users is a great way to keep followers on board. Even if you are operating on a shoe-string budget, you don’t have to go big;
a modest commentary prize, a discount on your products, or a free product can be enticing enough. The mobile food-ordering company GrubHub’s #SnapHunt contest asked Snappers to respond to a week’s worth of daily challenges with Snaps of their own for a chance to win $50 in free takeout. As a result, the brand saw a 20 percent lift in followers in the light of the contest.
Considering an app that isn’t exactly geared towards discovery, you will find it a hard nut to crack to gain followers through Snapchat itself. Unfortunately, the app only connects you with people you consider to be close friends or with brands and companies that are most important to you, leaving little room for discovery. However, you can use your influence over other social media channels to promote your Snapchat account and promote your brand. As part of your overall digital marketing strategy, keep sharing your Snapchat code on your Instagram, Twitter, and Facebook pages. You can also leverage other marketing materials to promote your Snapchat as well, for instance via business cards, trade conference handouts, brochures, blogs, email newsletters, etc. You can even use your Snapcode as your profile picture on other accounts.
Remember that people often suffer from what is known as social-media burnout, which means that they may not want to see repetitive content across myriad social media channels. Snapchat’s creative format allows you to have fun and experiment with new content types. To promote your Snapchat, send your social media followers teasers about exclusive content that can only be viewed on Snapchat.
One thing that Snapchat shares with other social media channels is that it favors users who post more often. It doesn’t just show that you are serious about your content, it is also a great way to become visible for your followers. If you want to get more eyeballs on your post, you should post more frequently. The more stories you post, the higher the chance that more users will see and open your story. When planning out your Snapchat marketing strategy, a couple of stories a day should cut the bill just fine. However, over-posting or posting lesser-quality posts just for the sake of posting will bore your users out. Remember that quality trumps quantity, so it’s better to set some time aside to actually plan what you are going to post and create a posting strategy.
Snapchat posts live stories during hot events such as the presidential elections, Independence Day Parade, or the super Bowl. These are in essence a compilation of snaps from people who are present at the event. Since these stories are public to every Snapchat user, you will get massive views for your story if it gets picked up by Snapchat. All you have to do is record your Snap, press the blue arrow like you normally do to post it to your story, and select “Our Story” to enter your Snap to a life story. Snapchat needs to know that you are present at the event, so remember to turn your location services on. The average audience for a Live Story is 10 to 20 million people.
One way to promote your brand is to ask someone famous within your sphere to spread the word about you and put your brand out there in front of their followers. Contact them and give them more details on the kind of partnership you want, as well as, what is in it for them. For instance, you can ask the influencer to give your brand a shout out or even do a takeover. A takeover is when an influencer gets total control of your account for some period of time. Remember Buffy dropping in on Angel? The purpose of these takeovers is to bring new, like-minded audiences to your content. Keep in mind that you will have to pay for this partnership or even give them something in return (a shout out for a shout out, for instance). When choosing an influencer, the number of followers matters a lot, but also keep affinity in mind. Kanye West may have a huge following, but does his audience match your target demo.
Snapchat ads are in essence snaps and stories that are inserted into other Snappers’ snaps and stories, based on your audience’s interests. For Snap Ads to be useful for your Snapchat marketing strategy, be sure to include a direct CTA. The length of your Snap Ad is another factor to keep in consideration. According to Snapchat, 0:03 – 0:05 is the sweet spot for Snap Ad length to drive action.
Coca-Cola has shown us time and again that the key to successful social media marketing is to advertise a particular state of mind, feeling, or emotion, rather than just a product. Sure, your production deserves a moment in the limelight somewhere along the line, but the important thing is to make people feel a certain type of way. Coca-Cola has always emphasized how their products can bring consumers happiness, peace, love, and a number of positive feelings. Coca-Cola’s motto is to build a successful global brand: make human connections, remain innovative, while staying true to simple principles. Let’s deep dive into Coca Cola’s social media strategy and try to decipher the secret sauce of the brand.
Coca-Cola’s social media campaign #VerdaderoAmigo, where they redesigned the logo’s iconic wavy ribbon into the “fist bump sign”, celebrates happiness, teamwork, unity, and true friendship. The extensive campaign pits friendship and kindness against the isolation, loneliness, and cruelty inflicted by its opposite: cyberbullying. Coca-Cola’s previous bid to spread good vibes online felt like a far cry from the severe social difficulties teens have to face these days. However, this social media campaign shows the power of true friendship and loyalty in combatting the cruelty that is prevalent in this world. The campaign features three web films focused on the negative repercussions of social cruelty and how cyberbullying fuels secrets and gossip-mongering. The campaign suggests that empathy, bonds of friendship, and shared moments offer a sense of identity and belonging in these situations. The insight is that a true friend is the most valuable commodity at a time when cruelty is everywhere.
Coca-Cola continues to launch innovative social media marketing campaigns with positive viewpoints in order to directly engage with fans. Teens who are facing, or have ever faced, cruelty, feelings of loneliness, and isolation due to cyberbullying, are empowered to retell stories and real-life moments where kind acts of friendship paved a path to happiness. In essence, Coca-Cola’s social media campaign opened doors for teens to connect with friends through refreshing and unique experiences. Through this campaign, coco-cola hoped to inspire conversation among teens and highlight how we can choose not to be cruel to another human being and step up for a friend in need.
As opposed to Pepsi’s celebrity-led approach, Coca-Cola relies more on content and experiences to push its brand forward. Coca-Cola always enables its consumers to produce original user-generated content.
When Coke launched #RefreshtheFeed in November 2018, it gave its social media accounts a complete overhaul. The revamp was dubbed as a social media strategy rooted in “uplift, optimism, and connection,” and was initially launched to celebrate World Kindness Day. Coca-Cola went dark on all its accounts on the 12th of November, only to re-emerge the next day in celebration of World Kindness Day 2018. The brand made quite a mark by sharing nearly 100 original images sent over by popular street artists the world over, filling the world’s feeds with happiness and uplift. At a time when the internet was a dismal, pessimistic place, Coca-Cola began spreading the messages we all needed to see and hear. As a result, Coca-Cola practically owned #WorldKindnessDay, garnering more than 69 million impressions in one day, sparking unparalleled positive conversation about the brand, leading to 1.4 million engagements.
Following its magnificent success in 2018, Coca-Cola ran a similar social media campaign for World Kindness Day the next year. As part of the campaign #KindnessStartsWith, the brand partnered with hundreds of artists on Instagram to create original Coke-inspired images, all exuding empathy, optimism, and kindness. As most of the artists were tagged, once again the campaign conveyed a feeling of community and reflected the brand’s ultimate purpose of prioritizing optimism, uplift, and connection on social.
Another similar campaign, #shareacoke, focused on ordinary consumers rather than artists. As part of the campaign, the brand replaced the logo on the bottles of its Coke products with popular names. Ever since the campaign went global, the most popular names of people living in each region are emblazoned on cans and bottles. The company encouraged consumers to find them for themselves in-store, with the aim of them sharing their own personalized Coke bottle on social media. The campaign was a massive success, reporting an estimated 330 million impressions on Twitter, with nearly 170,000 tweets from 160,000 fans.
Part of what makes Coca-Cola’s social media strategy so successful is its emphasis on the brand over the product. According to the brand, they sell happiness in a bottle. With a wide array of products and packaging designs that are localized according to the local culture and preferences, it would have been a nightmare to center their global marketing on the products themselves. Instead of selling a drink in a bottle, Coke sells the experience and lifestyle associated with its brand. For instance, Coke launched a packaging campaign where they individualized 2 million bottle designs. The aim was to convey to ‘Diet Coke lovers that they were extraordinary by creating unique one-of-a-kind extraordinary bottles. Though the brand has gone way beyond selling Coke, the experiences they are selling — happiness, friendship — are universally shared all over the globe.
Did you know that fans can Tweet with the hashtag #CokeMyName to have their name & a unique fact about it star on a billboard in Times Square. Coca-Cola’s recent outdoor campaign takes out-of-home advertising to a whole different level by allowing fans to have their name splashed on a big screen, in Times Square. After the mammoth success of Coke’s Share a Coke campaign featuring fan names emblazoned on Coke bottles, the new billboard shows fun facts about the names of people who tweet with the hashtag #CokeMyName. Coke worked in collaboration with Google to pull in facts about at least a thousand names the brand printed on its bottles. As soon as someone tweets with the hashtag, their name gets displayed on the big screen. The best part is that a webcam across the street snaps a picture of your name as soon as it gets displayed on the huge billboard and sends it to you within an hour so that you can enjoy seeing your name in the limelight without actually being physically present.
Can you reminisce the amazing feeling of drinking Coke on a hot summer’s day? Coca-Cola recently launched an ad that stars a pink giant digital tongue to evoke the beverage’s distinctive taste. The ad shows a woman transported down the memory lane, fondly reminiscing enjoying it on the beach, at the movies, on a ski slope and more, with the title song “La La La” playing in the background. The brand has an uncanny ability to evoke positive emotions and feelings associated with special memories.
Coca-Cola has an uncanny ability to evoke positive emotions associated with special memories, and they aspire to do just that with this nostalgic campaign. The ad celebrates the bliss of the Coca-Cola taste through the memories associated with taking that first sip of an ice-cold Coca-Cola on a sultry, summer’s day. Through these ads, the brand has portrayed Coca-Cola as not just a scrumptious and refreshing drink, but that it also has the ability to make you take a trip down memory lane.
In 2016, Coca Cola rolled out the integrated ‘Taste the Feeling’ campaign, which included a wide mix of media, including TV commercials, digital, print, OOH adverts, and shopper initiatives. The social media campaign aimed to offer intimate glimpses into universal stories and everyday moments and feelings that surround taking a sip of Coca Cola. The campaign brings to life the notion that drinking a Coca‑Cola somehow makes everyday moments more special. With the use of universal storytelling and compelling visuals, the campaign captured authentic, unscripted moments in a contemporary way. The images celebrated diversity by portraying people from around the world enjoying “their” Coca‑Cola in simple, everyday moments.
Still banking on nostalgia and experiential marketing, the brand celebrated the 2016 Olympic Games in Rio by launching the #ThatsGold campaign, which was designed to celebrate the feeling that comes with fulfilling your goals and realizing your dreams. Coca-Cola had a dedicated space inside the Olympic Park in Rio, where people could have their photos taken with Coca-Cola memorabilia and merchandise, resulting in a stream of really cool user-generated content for the brand’s social media presence.
Don’t you ever feel like things are changing way too fast? Every day, there seems to be some new piece of technology, social media platform, or streaming service to account for. It’s enough to make any digital marketer’s head spin. And when we talk about programmatic display advertising, things are evolving just as fast. Here’s what 2021 has in store for programmatic advertising.
Who could have imagined that “Netflix and chill” wouldn’t only take over our lives but also become a driver for the growth of programmatic display advertising? It is what it is; in the past four years, over-the-top streaming services, such as Disney+, Hulu, Netflix, and Amazon prime, have acquired over 20 million new households, while 62 million users have reported using OTT this year. While users constantly find themselves caught in the midst of a streaming war, it goes bigger than this; the reach of ad-supported OTT services is much larger than their no-ads counterparts.
In addition to just media services, a plethora of OTT commerce, household, chat, and video conferencing solutions are popping up and opening doors for digital advertisers. With a proliferation of internet-enabled and 5G devices, such as gaming consoles and smart TVs, OTT advertising is becoming the new face of digital advertising. The best part about investing in OTT advertisements is that they see a stupendous completion rate in comparison with other forms of ads, and OTT users are also more likely to see an ad through to completion.
Connected TV and OTT services are becoming synonymous these days. While OTT video content can be played on any internet-connected device, more often than not, this content is watched on connected TVs. For instance, your Apple TV can directly stream Hulu, Prime Video, and Netflix, and so can your Amazon Fire Stick and Roku.
CTV advertising is becoming an integral part of programmatic buying for several reasons. Firstly, these ads are much more targeted than other forms of advertising, and you can reach different audiences on specific services, devices, and platforms, with a high ad completion rate. Also, OTT ads use videos, which are the most persuasive and engaging content formats. The reason these videos have the highest chance of being watched is that they appear in the midst of the most engaging programs and people watch these ads to continue watching their shows. For instance, if you are watching your favorite show on Hulu, you are served a couple of ads in between that you have no chance but to watch till the end. This is the prime reason why advertisers are flocking to OTT advertising to stay ahead of competitors. According to a study, CTV ad spending is projected to reach $10 billion, come 2021.
Regardless of the success rate of OTT advertising, advertisers need to keep a few factors in consideration; for instance, people barely tolerate ads, and that too, when they absolutely have to. The emergence of more and more ad-free streaming services on the horizon is going to put pressure on CTV services to reduce the frequency of ads they display in between programs. Secondly, there is no one size fits all approach. Advertisers need to dig deep into CTVs, OTT services, and connected devices to tailor their ads according to various devices, locations, and audiences. This will define the ROI you can expect to see from programmatic display advertising.
Millions of people have owned a wearable device at least once, and an even greater number is thinking about buying one. With a marked expected increase in the global proliferation of wearable devices and the growing popularity of connected devices and the Internet of Things (IoT), a rising tech-savvy population is going to enhance the potential for programmatic advertising. In addition to smartwatches, a host of new devices are appearing in the market, such as wearables, smart glasses, and fitness trackers.
Combining wearable technology with programmatic advertising is a recipe for success since the digital interface on wearable technology is perfect for delivering digital ads and content in a wide array of formats. Secondly, these devices are fitted with state-of-the-art sensor technologies, which can be used to gauge the emotions of users, for instance through heart rate. This can pave the way for more personalized and targeted advertisements. Especially brands that find it challenging to connect with a younger audience, can advertise through wearable devices to capture a lion’s share of this elusive segment. Forward-thinking marketers can also use these devices to collect a repository of real-time customer data, such as lifestyle choices, moods, and health metrics. Health companies can promote their health and wellness products to consumers on their smartwatches. Although people are still wary of the data and privacy concerns associated with this medium, we are still going to see a lot of programmatic advertising on wearable devices in 2021.
Out-of-home advertising or Outdoor advertising on digital screens, has become more digitalized than ever and holds massive potential for programmatic advertising. If programmatic advertising is integrated into digital outdoor advertising spaces, it will be easier for advertisers to broadcast their ads so as to reach their target audience wherever they may be at any given time. Digital outdoor advertising not only boosts marketing performance but also brand image, and helps brands maximize their ROI as compared to the run-of-the-mill outdoor advertising billboards. These spaces combine the reach and publicity of classic media with all the benefits of digital advertising, such as targeted delivery control based on showing frequency, location, time, weather conditions. Out of home audio advertising, such as background sound in waiting areas, buses, and shops, is another area that can do with digitalization.
The use of Artificial Intelligence in programmatic advertising is all the rage these days and will continue to thrive. This is because AI can help advertisers get their hands on a deluge of data that will better enable them to target the right people at the right time and deliver the right content pertinent to the right channel. AI and machine learning can move customers forward into their purchase journey by finding patterns in copious volumes of data. With the help of such technologies, advertisers can propose a pertinent action to a customer or even predict an outcome. AI doesn’t only speed up the marketing process; it also offers unparalleled intelligence that can provide a great boost to marketers.
With the help of AI, marketers can use various data points, such as location, gender, age, purchase history, and preferences, to better analyze the behavior of a customer and anticipate action. AI can integrate AD viewing metrics with user data to suggest the best format to place an ad, as well as the best time and place for it. Being able to analyze buyer’s patterns with needlepoint accuracy, AI can enhance the effectiveness of an ad. It places an ad based on where users are most likely to view it and when it is most likely to be viewed, thereby minimizing customer acquisition costs.
The use of AI in programmatic advertising is already making waves and has been the center of attention of marketers since last year. Early adopters of this technology are reporting a positive ROI for their AI efforts, which shows that programmatic advertising will only grow stronger in the next decade. AI-based bot Watson from IBM is being programmed for optimized programmatic media in buying, which is promising a staggering 71% reduction in Cost per Click (CPC).
The arrival of 5G is bound to take connectivity to a whole new level, which will inevitably offer marketers new ways of connecting with customers. With an unprecedented bandwidth, almost 100 times more than its predecessor, 5G will allow advertisers to reach more channels and perform faster, as well as venture into more processing power intensive systems such as programmatic advertising. 5G based adtech will enable faster videos buffering so that users can view ads without any inconveniences. 5G will also allow the incorporation of augmented reality features to open new doors for interactive advertising.
From Amazon’s Alexa to Apple’s Siri, more than eight billion digital voice assistants are expected to be in use by 2023. As innovation in technology continues to improve measurability and audience targeting, voice ads are becoming more and more popular. Since consumers are becoming more accustomed to smart assistants, Spotify and Pandora are currently in the midst of testing out creative voice-activated ad formats for big brands like Nestle and Unilever. These voice ads pop up between songs and ask a couple of questions to the users in order to gauge their interest. These ads are opt-in; if a user says “no”, or fails to respond, the song will resume. If you think of voice ads from a revenue generation standout, automated technologies will allow listeners to engage with voice ads with voice commands, such as “buy now”, or “tell me more.”