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Branding

Posted by admin_rh

The Biggest eCommerce Website Builders You Should Definitely Know!

Branding, Business, Website 0

You need a good eCommerce website to sell online, but building an eCommerce website from scratch can put you in a bit of a pickle. Luckily, the best eCommerce website builders simplify the entire process, all the way from designing your online store to set up product pages to managing inventory and tracking orders, so that anyone can set up their online store and launch their business without knowing a line of code! So, if you’re interested in selling products or services on the web, here are the biggest eCommerce website builders you should know about!

Wix

Wix is hands-down one of the most versatile eCommerce website builders on the market today, especially great for building eCommerce sites. With over 160 million satisfied users, Wix can even turn non-designers into web design pros.  If you know how to operate Windows 10 or a Mac, you will easily get the hand of Wix.

Wix gives you everything that you need to launch your online store; be it 500+ pre-made templates to choose from for your online store, an intuitive drag-and-drop site builder, App marketplace for custom functions, a free domain name and SSL certificate, cutting-edge design features such as video backgrounds, animations, and scroll effects, multiple modes of payments, and even store management tools. In short, Wix has everything that you need to grow your site and generate leads!

The best part is that Wix is dead easy for anyone to learn and use, even someone with a rudimentary coding sense. Another benefit of using Wix is that it doesn’t charge any commission-free on any transaction, helping you save hundreds (or thousands) of dollars per year. Unlike other eCommerce builders, you can design unlimited products on Wix and there is no cap on the revenue you can generate from your online store.

The SEO tools of Wix also deserve a shout-out. They help you create an automatic mobile-friendly version of your website and optimize it. They also get your site listed on Google within 60 seconds. The Wix store manager makes it a breeze to track inventory, orders, and your product pages. If you want to add a logo or a blog to your site, you can do so without any third-party integrations. Wix is also super-affordable. The cheapest plan offers 20 GB of space, abandoned cart recovery, and integration with social media.

BigCommerce

If you are looking for an eCommerce website builder that grows alongside your expanding business, you have chosen the right builder. This industry giant is a great option for people who don’t want to hit annoying limits about their site’s capability and wish to leverage omnichannel sales. What makes it different from others on the list is that this builder focuses more on big commerce. It’s one of the few platforms that offer B2B selling features such as quote management, custom price list, bulk pricing, and customer groups. BigCommerce sets quite a score by multi-channel sales, allowing you to list your products on eBay, Google Shopping, Instagram, Pinterest, Facebook, and Amazon, and expand into new sales channels. This platform is great for wholesalers, international eCommerce sites, B2B sellers, and multi-channel sales, thanks to its secure and intuitive platform, WordPress integration, drag-and-drop building tools, custom checkout abilities, cross border fulfillment, built-in faceted search, and multiple currency support. BigCommerce also allows storeowners to integrate blogs into their eCommerce store for content marketing activities.

BigCommerce also offers plenty of optimization features for SEO and page load times. You can leverage robots.txt editing, Google AMP, and Akamai Image Manager, as well as enjoying a global CDN for faster load times. If you want to rapidly and remarkably grow your online store and sell without restrictions, the platform is the right choice for you, but it is not the best option for beginners! It’s not the easiest to use, and its prices reflect the number of tools and features you will probably never use. Plans start at $29.95 per month.

Shopify

Trusted by 1+ million websites in 175 countries, Shopify is hands down one of the most powerful eCommerce website builders available on the market today.  This web-based CMS gives you everything that you need to set up and manage your online store.  Boasting 600,000 online stores and over $72 billion in revenue, the platform is usually the first choice of online store owners.  Whether you are starting a new eCommerce business from scratch or expanding your physical presence to an online store, leverage Shopify’s Industry-specific templates and Industry-specific templates to get your online store up and running without any technical expertise. Each theme can be fully tailored to suit your needs. Shopify comes with an expansive Shopify App platform where third-party developers offer apps and plug-ins that help you append features and functionality to your store. From email marketing and social media integrations to shipping platforms, you are bound to find an app for anything you want.

What we especially love about Shopify is the world-class customer support you get. Whether you have a general business question or a technical question about the backend of your website, reach out to Shopify’s customer service team via live chat around the clock. You can even seek help from the massive community forum with answers from Shopify experts and current customers alike. On top of that, Shopify also has a robust knowledge base complete with hordes of podcasts, courses, articles, courses, and how-to guides written by Shopify itself.

All plans come with web hosting, unlimited bandwidth, over 100 different payment gateways to choose from, unlimited email forwarding, and a content delivery network for optimal performance. Shopify also gives you access to tons of marketing and SEO tools, mobile optimization, and analytics. With built-in abandoned cart recovery, you can catch incomplete sales. With Shopify, you can set up drop shipping, manage your customer rates, sync with 10 other sales platforms, or customize your checkout with personalized branding. Plans start at just $29 per month. You can try Shopify for free with a 14-day trial.

Weebly

Weebly is the only free website builder, offering a full-featured platform for no price at all. Don’t let the free plan fool you into thinking that it must be a watered-down version of the real thing; Weebly provides you with a complete list of features that you need to get your online store up and running in no time; be it inventory management, in-store pickup, automatic tax calculation, shopping cart, etc. You also get unlimited products and in-store or delivery options at the checkout.  If you want to garner the ability to receive payments through PayPal, add reviews, and abandoned cart emails, you will have to upgrade to the premium performance plan, which only costs $26. Weebly is absolutely perfect for handmade shops, home-based businesses, hobby sellers, small restaurants, breweries, and other local shops. You don’t need to be tech-savvy to be able to use Weebly. Weebly makes it a breeze to add new products, remove out-of-stock products, push updates, and track your inventory levels so that you can put your valuable time towards growing your business.

Since Weebly is powered by Square, you can also integrate the Square POS with your online sales system as well, if you are looking to manage your products and inventory all in one place. The easy-to-use drag and drop site builder allows you to launch your store with minimal effort and no coding. Like other eCommerce builders on our list, Weebly also gives you access to tools for shipping, inventory, SEO, and emails. Add Weebly’s product search to your online store to make sure your customers find what they are looking for. Add badges to products that have limited availability or are on sale. Add language translation, memberships, and other advanced features to your site by upgrading to the paid plans.

Squarespace

Squarespace is a creative’s wish come true. If you’re looking to make your online store as aesthetically attractive as possible, leverage hundreds of award-winning templates, combined with a strong inventory system and tons of high-end features, to create your creative, highly-visual website. When users cannot touch your products or interact with them, let visuals do the talking. Especially if you are a photographer, artist, or creative selling products, services, subscriptions, or digital goods, this platform is all that you need to brand yourself.

Even though the templates are stunning on their own, you can customize your chosen template with the help of Squarespace’s intuitive what-you-see-is-what-you-get (WYSIWYG) site editor, with little effort on your part. Use the intuitive and highly-responsive drag-and-drop editor to apply your branding, upload your images and videos, set up your product listings, and voila! Even if you are a beginner, looking for a fantastic-looking website right out of the box, anyone can build a modern and visually appealing eCommerce store using Squarespace.

Squarespace’s social media integrations help you narrate your brand story and sell your products directly within the platform. This makes sure that your customers never have to leave the page to buy something from you.

The Squarespace mobile app allows you to manage and edit your website on the go. Squarespace has built-in SEO tools, blogging tools, and analytics tools to help you manage your online store and make it a huge success. There are hundreds of apps built-in to Squarespace for adding added features and functionality to your online store. The basic plan starts at $12/month but you can upgrade to add commerce functionality or the ability to accept payments.

Posted by admin_rh

Understand Your Primary Goal in Writing a Sales or Marketing Message

Branding, Email Marketing 0

Customer attention is fleeting and ever waning, and it is getting harder and harder to capture.  The amount of time that brands have to capture attention in an advertisement only comes down to a matter of seconds. In their desperation, a lot of brands resort to forcing themselves upon their audience with a bevy of unskippable ads or even sending out unnecessary notifications on mobile apps. But all that intrusive advertising accomplishes is to push your viewers even further away. They can simply delete your app, block your number, or develop what we call “banner blindness.

In the age of fractured attention, your primary goal in writing a sales or marketing message is to distill your business’s pitch into a single, clear marketing message that articulates a brand’s story and narrates it compellingly in the blink of an eye. Remember that all you need is to grab 2 seconds of their attention to increase recall, raise brand awareness, and inspire purchase intent; all with the help of a message that can inspire and draw consumers in a flash. Here’s how you can get your audience to devote a few moments of attention to your message.

Evoke Positive Emotions in Your Audience

Marketers are beginning to comprehend the importance of emotions in marketing and how associating a positive feeling and emotion with your brand helps with the conversion and retention process. According to Harvard Business Review, these emotionally connected customers are much more important for brands than customers who are simply satisfied with their purchase. Today’s consumer is already overwhelmed with choices and it is more vital than ever to gain an edge over your competitor and make sure your audience pays attention to your sales and marketing message in this era of information overload.

A plethora of emotion-induced engagement studies have found out that Surprise and joy are two feelings that effectively grab attention and keep your viewers hooked. Creating one of these emotions keeps a viewer hooked to your ad, especially when you create a sense of surprise, quickly followed by a feeling of joy. Remember that with the decreasing attention span of viewers, seconds matter! Delivering joy quickly is vital to drive the digital sharing that will generate eyeballs and increase brand engagement. People are more willing to pay attention to the brand with which they feel a positive connection. Mobile channels can leverage GIFs for creating succinct, yet emotional messages.

Write compelling Copy

Another way to get people to pay attention to your marketing and sales message is to leverage the power of words. Good copywriting works well to grab a reader’s attention. You can play around with words to narrate your story, or even get people to complete a purchase or sign up for your newsletter. As Leo Burnett said, “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” You can use copywriting as a selling tool on multiple online channels such as email, website, and social media. Impactful copy, especially one infused with simple and emotional language, helps you resonate with your audience and offer them a solution to some of their persisting pain points.

Another way to get your audience to pay attention to catch their eye with an irresistible headline. A good title sets the expectations for the reader and starts building an emotional connection with them. If you want to generate a measurable response to your Web page or ad, a compelling headline can go a long way towards ensuring success. For instance, some popular headline styles include:

  • How to (How to lose a guy in 10 days)
  • News style (Man who sheds 30 pounds in a week reveals his secrets)
  • Benefit (Slimming down has never been easier)
  • Explanatory (How Green Coffee bean extract Speeds Weight Loss)
  • Direct Offer (45% Off oil change Today)
  • Guarantee (Lose 23 Pounds in 10 Minutes or Get Your Money Back)

Offer Future Value

Don’t just tell people how your brand can help them at the moment; also offer something to make them come back for more. For instance, loyalty programs not only keep current customers coming back, but they can also bring in new customers. Most importantly, these programs encourage people to promote the brand via word of mouth and even share their personal data with the company, which in turn helps brands build more accurate customer profiles and offer more targeted marketing. The data received from customers can help you improve the quality of ads and keep the conversation rolling.

Avoid Overly Prominent Branding

With the help of infrared eye-tracking technology, a group of marketing specialists has revealed that people don’t take well to being persuaded. A viewer’s first instinct is to step away from brands with overly prominent branding. In fact, people tend to lose interest in a video ad, the moment they see a brand logo appear on the screen. Brands that highlight their logos in their video ads also scare away viewers. According to branding specialists, this aversion to persuasion seems to be deeply ingrained into people’s subconscious and brands need to be aware of this effect if they wish to get their marketing message across to their audience.

Remember that your primary goal in writing a sales or marketing message is to grab a few seconds of your viewer’s attention. One way that brands can successfully showcase their sales message and increase viewership by as much as 20%, is to unobtrusively weave brand images throughout an ad. Just look at Coca-Cola’s “Happiness Factory” ad to see how they have subtly displayed the brand images well over a dozen times without overwhelming the audience. This strategy can also be applied to your mobile marketing campaign by devoting a bigger chunk of your marketing message to the value you’re offering to the customer and reserving a smaller part of your marketing real estate to promotional stuff.  Maintain a 5-to-1 ratio—5 pieces of value-based content to every 1 ask. Similarly, when you are sending push notifications, there is no need to repeat your brand name in your message since the brand’s logo already helps people know where it is from.

Use a Hint of Humor

Since your primary goal in writing a sales or marketing message is to grab attention and pique the interest of your audience, incorporating a touch of humor in your content will inevitably surely get your marketing message noticed. Remember that people are more prone to share content that’s laughed at than “straight” messaging. Laughter is a reaction, reactions lead to engagement, and engagement lifts the awareness of a brand and typically gets it talked about and remembered. Adding humor will not only grab the attention of your audience but also helps you stay on the top of their mind long after.

We are mostly exhausted these days and can all use an extra chuckle. Hook your audience with something “out-of-the-box” and make them laugh. For instance, Southwest Airlines uses humor all the time to get people to pay attention to safety protocols, instead of using run-of-the-mill presentations that people ignore. For instance, they put out safety instructions like “If the cupcake-looking plastic things drop down in front of you, stop screaming, let go of your neighbor, and put it over your mouth.” Or “If you smoke in this airplane, the FAA will fine you $2,000 [pause], and at those prices, you might as well fly Delta!” Keep in mind that a little imagination and effective use of humor effectively will surely get you noticed!

Keep it simple

You have a lot to say, and I am sure your brand deserves a few words, but remember the waning attention span of your audience. The harsh reality is that most consumers don’t have the right disposition to read or hear lengthy, text-intensive ads, and you may lose their attention after a couple of lines at best. Campaigns that confuse consumers or drone on endlessly, do nothing more than convolute your message and quickly push your viewers away. Keep in mind that your advertising efforts boil down to the first five seconds. You have to grab attention and keep your audience hooked in those first five seconds. In these critical seconds, consumers decide whether they’ll buy into your brand or check out completely. After that, engagement drops drastically.

When you are writing your sales or marketing message, remember to stay purposeful with your words, use short, catchy phrases, and try bundling your content ideas into a video or infographic that is a treat for the eyes. Cut out the fluff and get straight down to the key takeaways. Answer their question of “what’s in it for me?”  In the age of information overload, a clean, simple, visually aesthetic campaign will be much more appealing and stimulating for your consumers. Send them content that will pique their interest and curiosity enough to give you their undivided attention.

Posted by admin_rh

9 ways to Get More Views on Snapchat

Branding, Marketing, Social Media Marketing 0

Snapchat is indubitably worth a lot of your marketing dollars, with its 186 million users per day, creating over 3 billion snaps daily. Whether you’re a Snapchat beginner or an experienced digital marketer, it can get rather hard to be noticed on such a busy platform. And as anyone who has a presence on Snapchat knows, Snap views can make all the difference for your brand. From cracking Snapcodes to creating snappy content, here are a few fool-proof ways to get more views on Snapchat in a snap.

Offer Value

While it is good to garner a comprehension of how Snapchat actually works, it also helps to walk in the shoes of your audience and find out what they like.  Your audience will only watch Snaps that are of some value to them, and ignore the ones that aren’t. If you want to know what makes your audience tick, you have to develop a robust understanding of your audience first. You can also follow popular brands on Snapchat for a dose of inspiration.

For instance, Taco Bell never stops tinkering around on the platform and uses its snaps to let their followers know about deals and specials, as well as remind them of new products. After all, people follow Taco Bell to hear about all the latest developments and products. Similarly, as one of the earliest adopters of the Story medium, Amazon uses Snapchat to offer promotions and exclusives, while Mashable shares their live reporting on their Snapchat feed. Evarlane uses the app to demonstrate the transparency of their manufacturing operations by showing the customers a live walk-through of their factory.

In addition to keeping your customers up-to-date about your latest products and offers, never forget the power of education when it comes to creating your own Snapchat value proposition. Your brand can give back to the community by teaching the masses and creating awareness. For instance, the UK Department of transport organized a campaign aimed at teaching youth the consequences of reckless driving.

Try Ghostcodes

Ghost codes is a great way to reach new people and widen your audience base. Ghostcodes is an online platform that lets you promote your account as well as discover similar Snapchat accounts, based on interests such as makeup or photography. All you have to do is create a short preview describing your business as well as the kind of content you usually post. Profiles are divided into different categories, such as travel, beauty, fitness, etc. If your account appeals to other users, they can give you alike (“kudos”), which in turn, boosts your ranking. The higher your rank, the more visible you become to new users, which helps you in being discovered and grow your authority. Similarly, when you find someone you want to follow, simply download their Snapcode to your camera roll and upload it to Snapchat. They will be encouraged to reciprocate the gesture.

Tell Great Stories

Good content promotes itself, which means that when your content is compelling enough for your users, your stories will most likely end up being shared by followers and end up in the “for you” tab. Brands such as the WWF occasionally launch shows on Snapchat to boost their rankings and views. WWE Snapchat followership experienced a 34% growth when they launched the WWE show last year. There’s a lot that your brand can do to make sure your content is super-gripping. For instance, you can catch more eyeballs with a good headline, and then make sure the rest of the story lives up to the expectations. Similarly, remember to add interesting sounds and catchy music to add interest. Geotags can also come in handy in a high-traffic area. You can also keep your stories interactive by adding polls and quizzes. Stay up-to-date on the latest trends, slang, jargon, and phrases commonly used by your demographic base, so that you resonate with your audience. Whatever you do, remember to keep it short and succinct lest you lose the interest of viewers.

Run contests

Contests can become an integral part of your Snapchat marketing strategy. Follow-to-enter contests are a great way to gain Snapchat followers. When you promise the right price, these contests can have a leaping frog effect. Not to mention, incentivizing users is a great way to keep followers on board. Even if you are operating on a shoe-string budget, you don’t have to go big;
a modest commentary prize, a discount on your products, or a free product can be enticing enough. The mobile food-ordering company GrubHub’s #SnapHunt contest asked Snappers to respond to a week’s worth of daily challenges with Snaps of their own for a chance to win $50 in free takeout. As a result, the brand saw a 20 percent lift in followers in the light of the contest.

Share Your Snapchat on Other Social Media

Considering an app that isn’t exactly geared towards discovery, you will find it a hard nut to crack to gain followers through Snapchat itself. Unfortunately, the app only connects you with people you consider to be close friends or with brands and companies that are most important to you, leaving little room for discovery. However, you can use your influence over other social media channels to promote your Snapchat account and promote your brand. As part of your overall digital marketing strategy, keep sharing your Snapchat code on your Instagram, Twitter, and Facebook pages. You can also leverage other marketing materials to promote your Snapchat as well, for instance via business cards, trade conference handouts, brochures, blogs, email newsletters, etc. You can even use your Snapcode as your profile picture on other accounts.

Remember that people often suffer from what is known as social-media burnout, which means that they may not want to see repetitive content across myriad social media channels. Snapchat’s creative format allows you to have fun and experiment with new content types. To promote your Snapchat, send your social media followers teasers about exclusive content that can only be viewed on Snapchat.

Post Regularly

One thing that Snapchat shares with other social media channels is that it favors users who post more often. It doesn’t just show that you are serious about your content, it is also a great way to become visible for your followers. If you want to get more eyeballs on your post, you should post more frequently. The more stories you post, the higher the chance that more users will see and open your story. When planning out your Snapchat marketing strategy, a couple of stories a day should cut the bill just fine. However, over-posting or posting lesser-quality posts just for the sake of posting will bore your users out. Remember that quality trumps quantity, so it’s better to set some time aside to actually plan what you are going to post and create a posting strategy.

Get Featured In A Snapchat Live Story

Snapchat posts live stories during hot events such as the presidential elections, Independence Day Parade, or the super Bowl. These are in essence a compilation of snaps from people who are present at the event. Since these stories are public to every Snapchat user, you will get massive views for your story if it gets picked up by Snapchat. All you have to do is record your Snap, press the blue arrow like you normally do to post it to your story, and select “Our Story” to enter your Snap to a life story. Snapchat needs to know that you are present at the event, so remember to turn your location services on. The average audience for a Live Story is 10 to 20 million people.

Collaborate with an influencer

One way to promote your brand is to ask someone famous within your sphere to spread the word about you and put your brand out there in front of their followers. Contact them and give them more details on the kind of partnership you want, as well as, what is in it for them. For instance, you can ask the influencer to give your brand a shout out or even do a takeover. A takeover is when an influencer gets total control of your account for some period of time. Remember Buffy dropping in on Angel? The purpose of these takeovers is to bring new, like-minded audiences to your content.  Keep in mind that you will have to pay for this partnership or even give them something in return (a shout out for a shout out, for instance).  When choosing an influencer, the number of followers matters a lot, but also keep affinity in mind. Kanye West may have a huge following, but does his audience match your target demo.

Try Your Hands at Snapchat Ads

Snapchat ads are in essence snaps and stories that are inserted into other Snappers’ snaps and stories, based on your audience’s interests. For Snap Ads to be useful for your Snapchat marketing strategy, be sure to include a direct CTA. The length of your Snap Ad is another factor to keep in consideration. According to Snapchat, 0:03 – 0:05 is the sweet spot for Snap Ad length to drive action.

Posted by admin_rh

What Makes Coca-Cola’s Social Media Marketing Strategy Flawless?

Branding, Business, Marketing, Social Media Marketing 0

Coca-Cola has shown us time and again that the key to successful social media marketing is to advertise a particular state of mind, feeling, or emotion, rather than just a product. Sure, your production deserves a moment in the limelight somewhere along the line, but the important thing is to make people feel a certain type of way. Coca-Cola has always emphasized how their products can bring consumers happiness, peace, love, and a number of positive feelings. Coca-Cola’s motto is to build a successful global brand: make human connections, remain innovative, while staying true to simple principles. Let’s deep dive into Coca Cola’s social media strategy and try to decipher the secret sauce of the brand.

Direct Engagement with Fans

Coca-Cola’s social media campaign #VerdaderoAmigo, where they redesigned the logo’s iconic wavy ribbon into the “fist bump sign”, celebrates happiness, teamwork, unity, and true friendship.  The extensive campaign pits friendship and kindness against the isolation, loneliness, and cruelty inflicted by its opposite: cyberbullying. Coca-Cola’s previous bid to spread good vibes online felt like a far cry from the severe social difficulties teens have to face these days. However, this social media campaign shows the power of true friendship and loyalty in combatting the cruelty that is prevalent in this world. The campaign features three web films focused on the negative repercussions of social cruelty and how cyberbullying fuels secrets and gossip-mongering. The campaign suggests that empathy, bonds of friendship, and shared moments offer a sense of identity and belonging in these situations. The insight is that a true friend is the most valuable commodity at a time when cruelty is everywhere.

Coca-Cola continues to launch innovative social media marketing campaigns with positive viewpoints in order to directly engage with fans. Teens who are facing, or have ever faced, cruelty, feelings of loneliness, and isolation due to cyberbullying, are empowered to retell stories and real-life moments where kind acts of friendship paved a path to happiness. In essence, Coca-Cola’s social media campaign opened doors for teens to connect with friends through refreshing and unique experiences. Through this campaign, coco-cola hoped to inspire conversation among teens and highlight how we can choose not to be cruel to another human being and step up for a friend in need.

Consumers as Creatives

As opposed to Pepsi’s celebrity-led approach, Coca-Cola relies more on content and experiences to push its brand forward. Coca-Cola always enables its consumers to produce original user-generated content.

When Coke launched #RefreshtheFeed in November 2018, it gave its social media accounts a complete overhaul.  The revamp was dubbed as a social media strategy rooted in “uplift, optimism, and connection,” and was initially launched to celebrate World Kindness Day. Coca-Cola went dark on all its accounts on the 12th of November, only to re-emerge the next day in celebration of World Kindness Day 2018. The brand made quite a mark by sharing nearly 100 original images sent over by popular street artists the world over, filling the world’s feeds with happiness and uplift. At a time when the internet was a dismal, pessimistic place, Coca-Cola began spreading the messages we all needed to see and hear. As a result, Coca-Cola practically owned #WorldKindnessDay, garnering more than 69 million impressions in one day, sparking unparalleled positive conversation about the brand, leading to 1.4 million engagements.

Following its magnificent success in 2018, Coca-Cola ran a similar social media campaign for World Kindness Day the next year. As part of the campaign #KindnessStartsWith, the brand partnered with hundreds of artists on Instagram to create original Coke-inspired images, all exuding empathy, optimism, and kindness. As most of the artists were tagged, once again the campaign conveyed a feeling of community and reflected the brand’s ultimate purpose of prioritizing optimism, uplift, and connection on social.

Another similar campaign, #shareacoke, focused on ordinary consumers rather than artists. As part of the campaign, the brand replaced the logo on the bottles of its Coke products with popular names. Ever since the campaign went global, the most popular names of people living in each region are emblazoned on cans and bottles. The company encouraged consumers to find them for themselves in-store, with the aim of them sharing their own personalized Coke bottle on social media. The campaign was a massive success, reporting an estimated 330 million impressions on Twitter, with nearly 170,000 tweets from 160,000 fans.

Personalized Customer Experience

Part of what makes Coca-Cola’s social media strategy so successful is its emphasis on the brand over the product. According to the brand, they sell happiness in a bottle. With a wide array of products and packaging designs that are localized according to the local culture and preferences, it would have been a nightmare to center their global marketing on the products themselves. Instead of selling a drink in a bottle, Coke sells the experience and lifestyle associated with its brand. For instance, Coke launched a packaging campaign where they individualized 2 million bottle designs. The aim was to convey to ‘Diet Coke lovers that they were extraordinary by creating unique one-of-a-kind extraordinary bottles. Though the brand has gone way beyond selling Coke, the experiences they are selling — happiness, friendship — are universally shared all over the globe.

Did you know that fans can Tweet with the hashtag #CokeMyName to have their name & a unique fact about it star on a billboard in Times Square. Coca-Cola’s recent outdoor campaign takes out-of-home advertising to a whole different level by allowing fans to have their name splashed on a big screen, in Times Square. After the mammoth success of Coke’s Share a Coke campaign featuring fan names emblazoned on Coke bottles, the new billboard shows fun facts about the names of people who tweet with the hashtag #CokeMyName. Coke worked in collaboration with Google to pull in facts about at least a thousand names the brand printed on its bottles. As soon as someone tweets with the hashtag, their name gets displayed on the big screen. The best part is that a webcam across the street snaps a picture of your name as soon as it gets displayed on the huge billboard and sends it to you within an hour so that you can enjoy seeing your name in the limelight without actually being physically present.

Nostalgia

Can you reminisce the amazing feeling of drinking Coke on a hot summer’s day? Coca-Cola recently launched an ad that stars a pink giant digital tongue to evoke the beverage’s distinctive taste. The ad shows a woman transported down the memory lane, fondly reminiscing enjoying it on the beach, at the movies, on a ski slope and more, with the title song “La La La” playing in the background. The brand has an uncanny ability to evoke positive emotions and feelings associated with special memories.

Coca-Cola has an uncanny ability to evoke positive emotions associated with special memories, and they aspire to do just that with this nostalgic campaign. The ad celebrates the bliss of the Coca-Cola taste through the memories associated with taking that first sip of an ice-cold Coca-Cola on a sultry, summer’s day. Through these ads, the brand has portrayed Coca-Cola as not just a scrumptious and refreshing drink, but that it also has the ability to make you take a trip down memory lane.

In 2016, Coca Cola rolled out the integrated ‘Taste the Feeling’ campaign, which included a wide mix of media, including TV commercials, digital, print, OOH adverts, and shopper initiatives. The social media campaign aimed to offer intimate glimpses into universal stories and everyday moments and feelings that surround taking a sip of Coca Cola. The campaign brings to life the notion that drinking a Coca‑Cola somehow makes everyday moments more special. With the use of universal storytelling and compelling visuals, the campaign captured authentic, unscripted moments in a contemporary way. The images celebrated diversity by portraying people from around the world enjoying “their” Coca‑Cola in simple, everyday moments.

Still banking on nostalgia and experiential marketing, the brand celebrated the 2016 Olympic Games in Rio by launching the #ThatsGold campaign, which was designed to celebrate the feeling that comes with fulfilling your goals and realizing your dreams. Coca-Cola had a dedicated space inside the Olympic Park in Rio, where people could have their photos taken with Coca-Cola memorabilia and merchandise, resulting in a stream of really cool user-generated content for the brand’s social media presence.

 

 

 

 

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