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Whether you are a budding entrepreneur or a seasoned Ecommerce businessman, you must be aspiring to establish a large customer base, grow your Ecommerce store to unprecedented heights, and drive a ton of sales– but how do you do that with so much competition at your customer’s fingertips,? Building an Ecommerce store is a no-brainer, and getting your business off the ground is a piece of cake. The main challenge is to generate a tangible number of sales and convert visitors into loyal customers. If you are having trouble driving sales, here are a few actionable tips to boost your ecommerce sales and get the most bang for your buck.
1. Improve Your Site Navigation and Loading Speed
Your site navigation is the guide that new users use to find what they need or some objective. If users can find everything they are looking for in the shortest possible time, they will most likely return to your site next time. This is why you need to make sure that your website navigation is intuitive and clear in order to boost customer engagement. Put yourself in the shoes of potential customers and run a few test cases to see how easy it is for a new user to find anything on your website. In addition, your website load speed also matters a lot, since research has shown that more than 40% of users abandon a website if it takes longer than 3 seconds to load. Consumers of today have a dizzying array of choices online whenever they wish to purchase something, so if you want to retain customers, you need to tweak your website to decrease loading time. Not to mention, Google takes loading speed into consideration when ranking site, and a slow loading site could make you lose visibility and traffic.
2. Use Email Marketing
Email marketing has an R.O.I of 4,300%, which means that you can’t possibly ignore it to grow your Ecommerce sales in Dubai. There are quite a few creative ways to use email marketing for your ecommerce store. For instance, you can either create a new email marketing list from scratch or market to an existing list. If you have already accumulated a list – good for you; but if you a new business, you should first focus on accumulating customer data. Most Ecommerce businesses run paid traffic to a page where customers are encouraged to opt in to their email list, for instance in exchange for a giveaway. For instance, you can lure customers with the prospect of putting in their email addresses for a draw to win a hamper of your latest beauty range. When you set up your giveaway the right way, you can easily build a viable email list.
Now that you have your email list, you can start generating sales from it. For instance by cross-selling, where your existing customers receive emails about products that are complementary to what they have already bought. For instance, if someone bought a cupcake mold, you can cross sell them cupcake liners. In addition, email marketing also works best for promoting seasonal sales and events. If you can somehow tie in your store offering with important dates such as Christmas, thanksgiving, Valentine’s day, Easter, Mother’s day, Women’s day, Father’s day, and so forth, email marketing works best to market your products around those events. Email marketing can also be used to run periodic sales or time-sensitive deals, for instance, you can offer a 24 hour discount on your products exclusively for your email subscribers.
3. Highlight Product Benefits
Remember that people pay for benefits, not a list of features that they don’t even understand. One of the best ways of boosting Ecommerce sales is to highlight all the ways your product can solve a real pain point or how it can make their lives easier. First things first, try to include high-quality, professional pictures of your products, capturing shots from each angle. Not to mention, use the right kind of lighting to make sure that your pictures showcase the product as is. Make sure that your pictures portray your products in the best possible light. You can even include product videos, clearly depicting product dimensions and functionality, so that your website visitors can see the product in action for a better understanding. Next, you need to pen down compelling product descriptions to accompany your products. Make sure your product description focuses on the benefits of the product instead of the technical features of the product, and is written in a clear and unambiguous language. If you clearly understand the pain points of your potential audience, you can write the product description keeping in mind the challenges your end users are facing and how your product can offer a solution.
4. Showcase Customer Testimonials
According to a research, consumers are 270 % more likely to buy a product with 5 reviews than one with no reviews!
Customers trust the words of other customers more than they believe in the empty promises of brands. In fact, 84% of people trust an online review as much as a personal recommendation. This means that testimonials from legions of satisfied customers can really up your Ecommerce game. Positive reviews and gushing testimonials prove better at increasing ecommerce sales than even the most coaxing copy, so make sure to include customer testimonials on your product pages, Facebook pages, your Google listings and even landing pages. Similar, including a variety of trust signals can also help you instill faith in your customers. For instance, if your business has any professional accreditations or other awards of excellence, they can be leveraged to create a more favorable perception of your brand in the minds of prospects.
5. Display Security Badges
Online consumers are anxious about several things that are unbeknownst to brick-and-mortar customers; especially cyber security. Most people believe that they are putting themselves at risk by entering their credit card details on your website. You need to show your customers that you are trustworthy, which is why you need to make your site secure with SS. SSL certificates ensure that your website is safe for transactions, which will also help you boost Google rankings. Not to mention, new customers have no way of ascertaining if you are a legitimate business. For these and more reasons, Ecommerce stores should help their customers rest easy by displaying all the security badges provided by their merchants, on their websites. Make sure the security badges are visibly prominent at the checkout page so that an anxious customer won’t back off at the time of entering their credit card details.
6. Offer Multiple Payment Options
Some businesses accept cards, some are more partial to WePay or Apple Pay, while some choose Google Wallet payments or Stripe. Consumers have more than one way of paying on Ecommerce stores, but they also have their preferences. For instance, not everyone uses American Express, and having it as the only payment option, can make you lose a chunk of your customers. By offering a multitude of payment options, you can reduce the friction at checkout and facilitate your customers to pay anyway they prefer. Not only that, you should keep a lookout for new services that are gaining popularity so that you can cater to a wider audience base and see fewer abandoned carts.
7. Simply Your Checkout Process
If you are seeing a lot of abandoned carts lately, chances are that your checkout process is too difficult and confusing for consumers. Perhaps consumers are finding it too complex to input payment details, perhaps they don’t want to fill in too many details, they may be forced to create a user account before they can proceed, maybe they are being apprehensive about revealing their credit card details, perhaps they were not prepared for unexpected shipping costs, and so on. All in all, almost three quarters of shoppers abandon their carts on Ecommerce websites and turn to competitors due to a complicated checkout process. If you want to increase sales on your Ecommerce website, you should firstly transparent about shipping costs, and if you can offer free shipping above a certain order amount, you will greatly lure customers to finish the checkout process. Next, you need to make your checkout process easier for customers. For instance, if customers don’t want to register, they should be able to checkout as a “guest.” After all, your end goal is to make a sale, no matter how you do it. Also, our experts recommend incorporating a progress indicator so that the “guests” know where they are in the process and what else they need to do before their checkout process is complete.
8. Implement Upsells
Upselling is all about targeting customers who are buying standard or basic products and coaxing them into purchasing ‘customized’ or ‘upgraded’ versions of the products – in a nutshell, showcasing the ‘next model up.’ For instance, if you have ever bought a computer from Apple, you must have been provided with the option to upgrade by selecting a different processor or even choose from a host of other upgrades along with your purchase. This doesn’t exactly increase sales but instead increases the order value, which proves to be 20X beneficial for businesses than cross selling. While you are displaying the higher ended products to the customers at the checkout, it also helps to include the ratings and reviews of the more expensive product and perhaps a list of the hottest features, in order to entice people to choose the more expensive model.
9. Target your Existing Customers
If you are having trouble making sales, it may not be because you lack new customers. Businesses are often so fixated on customer acquisition that they fail to focus on customer retention strategies. As compared to new customers, your loyal customers are much more likely to add more items to their shopping list, make higher valued purchases, or even have a higher conversion rate. While it’s great to drive more and more new customers to your Ecommerce store, customer acquisition can be costly. It’s much more pocket friendly to target your existing customer base and enhance their experience on your site, since they are the ones who know your brand and know how to use your products. You can introduce customer loyalty programs where customers gain points for their purchase which can be redeemed later.